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Republished with permission from the Center for Cooperative Media
by Will Fischer
It’s not easy running a local news outlet in the middle of a pandemic. For the Erie Chinese Journal, a Cleveland-based publication that serves Chinese communities in the Midwest, distribution became a major problem. People weren’t picking up newspapers like they usually did.
Fortunately, the journal belongs to the Neighborhood & Community Media Association of Greater Cleveland (NCMA-CLE), a collaborative of 14 local media outlets in Northeast Ohio. NCMA-CLE and its members share access to resources provided by the Neighborhood Media Foundation, a nonprofit founded by Rich Weiss to support small media producers.
Weiss saw that many of these small local publications were struggling with distribution during the pandemic, so he wrote and applied for a grant from the Facebook Journalism Project to help pay for new methods like direct mailing.
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